To help you think through the rationale for the changes you want to make to the OEC website — and the possible impact — answer the questions below. When you’re done, you can share your answers with colleagues to document your thinking.
What problem are we trying to solve?
Examples: Users can’t find specific information they need, a page no longer reflects OEC’s focus
How do we know solving this problem is important?
Examples: Results from user research, feedback from staff, analytics
Who are the decision makers?
Examples: Content Captains, Website Advisory Team, etc.
What are the possible solutions and their trade-offs?
Example: Adding a new page vs. adding a paragraph to an existing page
Could our preferred change result in unwanted consequences?
Examples: Will it disrupt the organization of current pages? Could it make other information hard to find?
How will we know if we’ve been successful?
Examples: Reduction in emails and calls to OEC from people who can’t find the information they need, changes in analytics after 6 months
Is there anything else we need to know before we act?
Examples: Can we review data to support our decisions? Do we need feedback from other divisions on our proposed solution?